Insights
A home for future articles and practical guidance from MG Octana Consultants.
Latest insights
Read Mandy’s latest thoughts on names, logos, rebrands, registrations and the brand protection lessons business owners can take from current trade mark stories.
Recent brand disputes show why smaller businesses should think about trade mark protection before a name becomes business-critical.
A rebrand can create momentum, but recent name conflicts show why clearance and brand protection should come before launch.
Recent disputes involving large brands and smaller earlier users show why recognition, search visibility and customer memory matter.
Recent international logo disputes are a reminder that visual identity needs careful thought, not just a beautiful design.
With AI becoming part of trade mark searching and brand creation, businesses still need human judgement around similarity and strategy.
Trade mark protection is not a one-off task. Renewals, records and brand admin can matter when a business least expects it.